How Brick-and-Mortar Owners Build Worlds Online with Simon Trafford – Part 2
I’m sitting in my store right now, and I’m thinking about what Simon told me last week. So in this Part 2, we were talking about growth, and he said something that made me put my pen down: “You don’t...
View ArticleHow Brick-and-Mortar Owners Build Worlds Online with Simon Trafford – Part 1
I was sitting across from a client the other day, and she said something that stopped me cold. “Cathy, I’m afraid to grow my business online because I think I’ll lose my soul.” And you know what? She...
View ArticleYour Holiday Packaging Advantage with Julie Rotuno
I was literally scratching a mosquito bite so hard on my heel that every shoe I tried on would rub it raw. So I had to change my shoes before recording this podcast with Julie Rotuno. But that mosquito...
View ArticleProcrastination Isn’t the Problem, It’s Your Operating System with Karen Luniw
I remember the exact moment I realized I wasn’t lazy. I was stuck. It was a conversation with my friend and mentor, Karen Luniw. I was in one of those spirals, you know the one. I’d wake up with good...
View ArticleHow Packaging Completes Your Brand with Julie Rotuno
I had never thought about packaging this way until Julie Rotuno said it. I’ve been in retail for years. I’ve built a store, trained teams, managed inventory, nailed my buying. I thought I understood...
View ArticleHow to Greet a Customer
I was on the floor of my kids’ store. A woman walked in. My employee froze. She walked past, polite smile, and said: “No thanks, I’m just looking.” My team did what we’re trained to do: “Okay, great....
View ArticleWhat a Customer Is Actually Worth to Your Store (It’s Not What the Receipt...
Yesterday a customer walked into my store, picked out a few things, spent $45. I rang her up. She left. I moved on. If you asked me what she was worth to me, I would have said $45. That answer cost me...
View ArticleWhat You Didn’t Know That You Needed in Order to be Truly Richer – Part 2
Last week I was lying awake at 3 AM again running through email conversations in my head, replaying a customer interaction, mentally reorganizing the inventory plan. My body was running on cortisol. My...
View ArticleWhat You Didn’t Know That You Needed in Order to be Truly Richer – Part 1
Picture the night you finally hit the number you’d been chasing. Now picture yourself lying in bed that same night, too tired to feel any of it. That was me the year I crossed the million dollar mark....
View ArticleWhy a $300 Billion Company Just Bought a Fitness Race And What It Means For...
Picture the person who runs Louis Vuitton, Dior, and Moët Champagne. Now picture her signing off on a deal for a fitness race that involves sled pushes and burpees. That actually happened. The private...
View ArticleSales Are Up. So Why Does It Feel So Hard?: State of Retail Q3
I want to start with something I hear from almost every store owner I talk to right now. “Sales are coming in. I just feel like I’m working twice as hard for the same result.” If that’s you, I need you...
View ArticleAI, Mindset, and Why Busy Is Not the Same as Smart
I want to start with something Chelsea said that stopped me cold. “If you repeated this day every single day, would you be closer to your goals?” That is a mindset question. And it is the kind that...
View ArticleWhite Space Is Not a Luxury. It’s a Strategy with Joey Gourdji – Part 2
Open space on your calendar does not automatically make you a different leader. I want to say that again, because I learned it the hard way. You can cut meetings. You can protect a morning. You can do...
View ArticleWhite Space Is Not a Luxury. It’s a Strategy with Joey Gourdji – Part 1
I am going to start with the numbers, because you know I love numbers. And then we’re going to introduce White Space. 38 meetings a week. Then 22. Then 11. Zero open space on my calendar. Then eight...
View ArticleCelebrating Anti-Prime Day with Jessie McNaughton
July is one of those months where you can feel it in your bones before you even look at the numbers. Slow foot traffic. Quiet inbox. That creeping feeling that everyone has just disappeared for the...
View ArticleDisaster Recovery for Retail Store Owners: Heart on Main Street
I had a client who showed up to her store one morning, put her key in the door, and heard a drip. Just a little drip. She turned around and the entire ceiling had collapsed. The day before a big event...
View ArticleThe Inventory Engine Workshop – Part 3
This is Part 3 of the Inventory Engine Workshop. And this is the one where it gets personal. Parts 1 and 2 covered what Open to Buy really is and what the numbers behind healthy inventory look like. In...
View ArticleThe Inventory Engine Workshop – Part 2
Your floor can look full and your bank account can still feel empty. That is not a mystery. It is a math problem. And once you see the numbers behind it, everything changes. This is Part 2 of the...
View ArticleThe Inventory Engine Workshop – Part 1
I used to run my stores on gut feel. And this is Part 1 of a three-part series on exactly why that was costing me and what I did about it. And honestly? My gut was pretty good. Years of experience,...
View ArticleShowing Up When the World Feels Hard with Lauren McKeague
Right now, things are complicated. That’s not dramatic. That’s just honest. And if you’re a store owner trying to figure out how to show up for your customers, your team, and yourself in the middle of...
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